Shining Light on “Dark Social” Sharing
In late 2012, Alexis Madrigal, senior editor at The Atlantic, published an article titled “Dark Social: We have the whole history of the web wrong.” The article did not go unnoticed: over 5,000 tweets,...
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The New Marketing Mindset: Nobody Is Waiting for Your Content
I know you won’t like this, but I have some news for you: Nobody is sitting around waiting for your content to appear. Many businesses who are betting on acquiring and retaining customers with content...
View ArticleBrands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me explain. The explanation “brands / companies become...
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3 Frameworks For Planning International Content Marketing
International Content Marketing is trickier than you may think. It’s not enough to translate your content! Here are 3 frameworks you might want to use when planning your strategy. Going international...
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Content Marketing Is Hard? Here’s Some Inspiration For Ya!
It seems like every day, hundreds of how-to posts are published telling you how to publish interesting and entertaining branded content. However, in the end it comes down to how much you love your...
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